Official Partnership Agreement with the PIA Sports Business Program
Azusa Sekkei has entered into an official partnership agreement with the PIA Sports Business Program (PSB), which will be launched by PIA Corporation in April 2021, with the aim of expanding our business in the sports and entertainment field and strengthening our human resources in the sports business.
PSB is a specialized course in sports business that aims to scale up Japan's sports business to the global level by investing the know-how of PIA Corporation gained from serving as the official ticketing partner for international sports events and the J-League.
As an “official PSB partner”, we will not only act as a supporter of the program, but also provide lectures on the stadium business, have our employees attend lectures, and offer extracurricular programs such as stadium tours.
In addition to supporting the training of young human resources in the sports industry, we aim to utilize the wide-ranging external networks and sports business know-how gained through our partnership in upstream conceptualization and facility design and in providing proposals that offer even more added value for our clients.